Classical economic growth makes way for other values. Societal challenges such as climate change, loss of diversity and geopolitical tensions mean that more is required than just financial gain. Such as people, planet and prosperity.
What is profit? A shareholder would say dividend. A consumer would say more spending space and increasing purchasing power. A classical economist would say economic growth. But what place does biodiversity get in the annual figures? And under which heading does global warming fall?
Students, universities and entrepreneurs can find all the information available within the INTEGRES Project about the new sustainable future.