What is profit? A shareholder would say dividend. A consumer would say more spending space and increasing purchasing power. A classical economist would say economic growth. But what place does biodiversity get in the annual figures? And under which heading does global warming fall?
Societal challenges such as climate change, loss of diversity and geopolitical tensions mean that more is required than just financial gain. Classical economic growth makes way for other values. Such as people,
planet and prosperity.
This requires a new way of thinking: Integrated Thinking. Integrated Thinking broadens economic values. That also requires a new way of training for business and accountant students.